Not every company can afford a full time PR strategy; so some PR training of your staff can be a very cost effective way of implementing some basic PR into your business strategy.
There are a range of PR workshops to choose from, depending on what your needs are:
A one-day session on how to effectively reach out to the press and get your story covered! Covering things from telephone manner, effective email pitching, follow ups and coverage gained. It sounds simple but media relations is a fine art in influencing people.
Press release Workshop
A one-day session on the do’s and don’ts of writing a press release. We’ll go through the structure of how a release is laid out, the language used and how it should look.
To create the best copy for your business needs, the writer needs to truly understand your brand and aims. As the saying goes ‘Content is King’, you get the content and tone correct and you’ll have yourself some content that people actually want to read!
I will look into your brand and imagine if they were a person, how would they talk? Having excellent English skills helps, as I know big words and can also spin a punny line!
I have written articles for publications: The Evening Standard, Closer Magazine, About Time Magazine, Bar Chick, Hostel World, Hostelbookers.com and Riddle Magazine.